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Why is packaging design important?

It’s impossible for your company to impress shoppers and prospects with generic packaging design that doesn’t make your product pop on the shelf or online.


Generic label design is quickly discarded and thrown out with the trash. And, because product packaging for most products must be custom, generic templates can’t help, especially when it comes to graphic design. Just like you wouldn’t use a generic logo for your brand, stay away from generic product packaging.


Whether you sell at retail or via mail order, you wouldn’t want to use generic product packaging anyway because it would make it impossible for customers to fall in love with your unique products and brand.